NewsNow is full of versions of this report from the Watford Observer: Harry Potter star catches swine flu. The story popped up on Saturday and has now, um, gone viral.
Somewhat less widespread are the reports about French rugby star Maxime Medard. And now someone named Imogen Thomas, in a British reality-TV show called Big Brother, is down with H1N1 also.
It's all pretty trivial, but unless you actually know someone who's come down with swine flu (or you've caught it yourself), it's a hard story to relate to. But millions of people have seen the Harry Potter films, and millions more are rugby fans, and millions no doubt follow Big Brother.
So if H1N1 hits a familiar face, it must become a little more real to many people. That means more people will watch the news (boosting ratings) or buy the paper (boosting circulation). The media will predictably give their audiences what sells.
And if Sarah Palin ever comes down with H1N1, expect a media meltdown on an unheard-of scale.
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